Exit Intent Popups.
Precision recovery. Capture fleeing traffic with high-context offers before they sever the session.
Mechanism of Action
The FOMO Engine monitors kinetic and behavioral data points in real-time. When a qualifying exit vector is detected — such as radial mouse velocity towards the URL bar or rapid mobile scroll-up — the intervention layer is activated.
Trigger Matrix
Kinetic Exit
Standard mouse tracking for desktop environments. Detects trajectory and speed towards browser UI.
Platform: Desktop
Mobile Inactivity
Detects session stagnation or sudden back-press gestures on handheld devices.
Platform: Mobile
Targeting Controls
| Control | Behavior |
|---|---|
| Frequency | Limit display to once per session to maintain UX integrity. |
| Cart Threshold | Suppress/Show based on real-time cart valuation. |
Optimization Note
Since mouse exit does not apply to tactile interfaces, ensure you enable Mobile Scroll Trigger or Inactivity Detection to capture handheld traffic.