Conversion Module

Countdown Timers.

Engineered urgency. Deploy high-fidelity countdowns for flash sales, product drops, and localized sessions.

Timer Types

Fixed Date

Synced to a specific calendar event. Ideal for global moments like Black Friday or seasonal clearance.

Logic: Global Timestamp

Evergreen

Personalized 1:1 urgency. The timer initiates upon the first session and persists across subpages.

Logic: Session-Based

Priority Intelligence

When multiple temporal rules collide, the FOMO Engine resolves them using a weighted priority matrix:

01

Pinned

Manual overrides that bypass all auto-resolution.

02

Specific

Variant-level timers beat global store-wide banners.

03

Fixed

Calendar events generally take precedence over personal.

Deployment Positions

  • /

    Sticky Top Bar

    Global persistence. Follows the user throughout the conversion tunnel.

  • /

    Inline Product

    Direct scarcity. Nested near the CTA to drive immediate cart additions.

Conversion Protocol

Use Evergreen timers (e.g., 15 minutes) on abandoned cart sequences or welcome flows to force immediate decision-making from new acquisitions.